Once upon a time, the Democratic Party was the “Party of the People” and Republicans represented the well-to-do. Over time, that seems to have changed, probably starting with the election of Ronald Reagan in 1980 with the help of so-called “Reagan Democrats.”
Today, the shift in party alignments is evident in the polling numbers. As shown in the accompanying table, in states where Clinton is leading, the median household income is $64,634; in states where Trump is leading, median household incomes are significantly lower – $52,382.
Just as troubling for Democrats, perhaps, is that in “Toss Up” states, the demographics appear to favor Trump. Household incomes, the percentage of minority voters and educational attainment levels in Toss Up states more closely track to those states in which Trump, rather than Clinton, is ahead in the polls.
This is going to be a close election. The numbers suggest that to win Democrats are going to have to broaden their appeal to the very “People” the Party has left behind over decades of rightward drift.
A good place to start would be in the presidential debates beginning tonight. It would be nice to see Hillary Clinton step up to the podium and, instead of playing Trump’s game of negativity and fear mongering, reach out to people of all income levels and project of vision of how she is going to revive the economy so it works for everyone, not just a privileged elite.